Business

Building and Thriving: The LGBTQ+ Creator Economy in 2025

Gatherly TeamDecember 2, 202512 min read
Building and Thriving: The LGBTQ+ Creator Economy in 2025

The Rise of LGBTQ+ Creators

Something remarkable is happening. LGBTQ+ creators aren't just participating in the creator economy—they're shaping it. From viral moments to thought leadership that influences culture, queer creativity drives much of what happens online.

But here's the challenge: while queer culture drives engagement and trends, LGBTQ+ creators often face unique obstacles—brand hesitancy, content suppression, and lower pay. Understanding these challenges isn't about victimhood—it's about strategy.

Building Your Foundation

Define Your Value

What unique perspective do you bring? The most successful creators have a clear value proposition that attracts their ideal audience.

Choose Your Platforms Wisely

You don't need to be everywhere. Master one or two platforms before expanding.

Create Consistently

Consistency matters more than perfection. Find a posting rhythm you can maintain.

Monetization Strategies

1. Brand Partnerships

Tips for success:

  • Know your worth and research industry rates
  • Choose brands that align with your values
  • Get everything in writing

2. Audience Monetization

Build direct revenue through:

  • Subscriptions and memberships
  • Digital products like courses and ebooks
  • Merchandise
  • Services like coaching or consulting

3. Platform Programs

Utilize creator funds, ad revenue sharing, and tipping features—but don't rely solely on them.

The Community Approach

LGBTQ+ creators thrive when we support each other:

  • Collaboration over competition
  • Knowledge sharing
  • Collective bargaining on rates
  • Supporting queer-owned platforms

The creator economy has room for all of us. Let's build.


What's your biggest challenge as a creator? Let's discuss in the community.

Share this article

Share on X

More from the Blog

Ready to Join the Community?

Be the first to know when Gatherly launches.

Join the Waitlist